Navigating the next generation of banking in Canada can be complex. That's where Sonia Arcieri comes in.  

Sonia is responsible for all things sales at TheBaasCo; where she is focused on balancing the creation of a desirable experience for partners with business strategy.  

With a background in technology and SaaS organizations, Sonia brings best practices to the financial sector from developing SMB, enterprise and international relationships to driving growth in new markets. 

Sonia holds a Global Executive MBA from the Rotman School of Management at the University of Toronto.  

Always searching for a reason to get to warmer climates, Sonia is an avid day-hiker and tropical fruit enthusiast. 


Sonia Arcieri
Head of Client Partnerships