Serah Jacob (PMP, MSc) is a strategy consultant with 7+ years of experience in marketing, consumer engagement, and loyalty program design. As a part of Mastercard’s Advisors team, Serah leverages market intelligence and data analytics, consumer psychology, and key behavioural design principles to help her clients identify the critical interactions between their brand strategy and consumer experience. She has worked with many global brands including McDonald’s, Sephora, Kiehl’s, the Ford Motor Company, Goldman Sachs, Scotiabank, and more.
