Melaina Vinski is a behavioural science and behaviour change specialist with over a decade of experience in the experimental study of cognitive neuroscience and human behaviour, and over eight years of experience crafting evidence-based solutions on sustainability, stakeholder management, reputation risk, issues management, operational model design, and behaviour change. As the former Behavioural Insights lead for PwC Canada and the current lead of Behavioural Science at IBM, Melaina is recognized as a leading expert in weaving behavioural science within traditional problem-solving paradigms to tackle some of the toughest challenges facing business and society. She holds a degree in Cognitive Neuropsychology and Business from the University of Guelph and a Masters and PhD in Cognitive Neuropsychology from McMaster University. 




Melaina Vinski
Associate Partner, Behaviourl Science
IBM Global Business Services