Azadeh is the Director of Client Experience Design and Insights at RBC. She creates journeys of discovery & innovation, assisting internal teams in building experiences and strategies that are differentiating. As an innovation strategy consultant over the years, Azadeh has helped numerous organizations from multiple industries including Health and Education, in better understanding their customers, reaching new insights and creating innovative solutions and strategies by using the Design Thinking and human centered design methodology. Azadeh is an MBA graduate from Rotman School of Management — specializing in Design Thinking, Innovation and Strategy with a background in marketing and branding, Psychology and Visual Arts. She is also the co-chair of Diversity and Inclusion committee for the Strategy and Marketing department at RBC.
